Jeff Goldblum walks for Prada in Milan

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Milan (AFP) – Miuccia Prada looked to Hollywood for inspiration as the Italian luxury brand unveiled its Fall/Winter 2022-23 collection on Sunday using 10 actors, including Hollywood star Jeff Goldblum, to model chic menswear classic, while circumventing certain rules.

Among them were David Lynch favorite Kyle MacLachlan (“Twin Peaks”), Jeff Goldblum (“The Fly”, “Jurassic Park”), Asa Butterfield (“Sex Education”) and Thomas Brodie-Sangster (“Bright Star “).

Some seemed out of place, despite their rich acting experience.

Prada said he wanted to cast “real men, recognized personalities… who offer a new facet of reality”.

British actor Thomas Brodie-Sangster also had a starring role in the series. MIGUEL MEDINA AFP

The collection mixes sober coats and blazers in grey, black and blue with neon-coloured workwear cut from luxury leather or cotton.

“Through these clothes, we emphasize that everything a human being does is important,” said Miuccia Prada, 72, who leads the group her grandfather founded in 1913.

“Every aspect of reality can be elegant and dignified.”

Raf Simons, co-designer of Prada who joined the house in 2020 after designing for Jil Sander, Dior and Calvin Klein, noted: “The fundamentals of the men’s wardrobe are associated with industrial forms”, mixing “dress style” and “streetwear”.

British actor Asa Butterfield was one of
British actor Asa Butterfield was one of Prada’s “real men” MIGUEL MEDINA AFP

Men’s fashion week, which runs until Tuesday, has been blindsided by the emergence of the highly contagious Omicron variant of Covid, with many homes pulled out.

Giorgio Armani canceled his show in Milan as well as his haute couture show in Paris, leading to an exodus that saw the number of in-person events drop from 23 to 16.

Eighteen brands opted for a purely virtual presence, while others presented their collections by appointment.

“We have learned to live with the virus,” Pascal Morand, president of the French Haute Couture and Fashion Federation, told AFP.

“Digital enriches the physical, but it cannot replace the emotional and sensory side of fashion shows.”