This is the first time the couple have entered into a business partnership within the fashion industry, combining their entrepreneurial expertise with their passion for skiing and the outdoors. The power couple will play an important role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in their biggest markets including the UK and US. United, the company said in a press release. Release.
Additionally, as Chamonix-born Perfect Moment has transitioned from a brand created for extreme sports runners to a fashion label rooted in womenswear, the company plans to once again focus on its apparel collection. for men in order to create a balanced offer for all of its customers. He looks forward to working with Jonas and Chopra to bring his vision to life.
Perfect Moment, a luxury fashion and sportswear brand headquartered in France, announced that Priyanka Chopra Jonas, the award-winning actor, producer, philanthropist, activist and entrepreneur and Nick Jonas, the multi-platinum entertainer and Grammy-nominated, songwriter and actor, have partnered with Perfect Moment as investors.
“I can’t think of a more fun, diverse and business-savvy couple to help us take the brand to the next level. They are admired around the world not only for their talent, but also for their passion for life and impeccable taste. This combination resonates with audiences around the world and perfectly represents the values that Perfect Moment is known for,” Co-Founder and Creative Director of Perfect Moment, Jane Gottschalksaid.
“Not having to choose between looking amazing and performing at your best is a consumer need that Perfect Moment not only understands, but is embedded in the ethos of this brand. I’m proud to be an investor strategic and advisor to such a bold and forward-thinking company. We look forward to a bright future,” Chopra Jonas said.
“Perfect Moment shows how style and performance go hand in hand. It’s my top choice and in our role we believe other ski and snowboard enthusiasts around the world will appreciate the fashion and function of this Mark “, Jonah said.
“The entrepreneurial and creative expertise that Jonas and Chopra bring to the table is invaluable. As Perfect Moment strives to dominate the world of lifestyle fashion, it’s important that we bring like-minded partners who can elevate even more. plus the brand. Not only do they live and breathe the brand, but their proven track record of successful business ventures make them ideal partners,” Company CEO, Negin Yeganegysaid.
Fibre2Fashion Information Desk (GK)