If you follow men’s clothing, you may have seen J. Logan Home’s recycled cabana shirts swirling around the internet. This summer, Logan Horne, a social staple whose fame dates back to his styling stints for Lindsay Lohan and Leighton Meester, launched a line of patchwork shirts for men from old HermÃ¨s, Gucci and CÃ©line scarves. Although Horne is not affiliated with any of these luxury brands, that hasn’t stopped him from reusing their products: âI only use similar designers with similar designers,â he explains. Her pieces caught the attention of Dua Lipa, who in October sported a bucket hat made from a Chanel scarf and now Horne has ventured into the domestic market.
Launched yesterday via Moda Operandi (just in time for the holiday gifts!) is the J. Logan Home trunkshow, where you can find a collection of designer silk square-filled pillows and logo napkins wrapped around plush cubes, making it makes the perfect time by Slim Aarons’ pool. Speaking of Aarons, Horne’s company is headquartered in Palm Beach, where he deals with sourcing and manufacturing. So where, exactly, does he find all his textile treasures? âLiterally everywhere,â he says. âAs any collector knows, the thrill of the hunt is the best part! The internet obviously makes the search global, and a lot of great pieces come from where you’d expect: Japan, where pieces can be formal or wild but are generally in great condition, and France, where most of the stuff I do. am looking for original. But living in Florida might actually be everyone’s biggest perk, because it’s a vintage mecca. “
In this new collection, you’ll also find boxes of tissues and tiny ties, which Horne envisions the perfect bookmark for the reader who has everything and, of course, prefers paperbacks to Kindles. The look is preppy and colorful, and the irony of “recycling” high-end scarves in luxury decor is not lost on Horne. âI always try to approach it with lightness and humor,â he says of his quilting. âWhen we have seen as many scarves as I have, we have mastered the signatures of each house: HermÃ¨s makes beautiful equestrian and nautical themes; Chanel scarves are adorned with pearls and Gripoix jewelry; Gucci flowers are exquisite; Celine from the 70s and 80s can be totally overdone chains or very preppy; YSL has many stripes and tiny geometric patterns. Knowing the codes makes it easier.
After collecting, say, the six perfect textiles to cover a cube pillow, he sends them all to his local manufacturer. âFlorida has incredible professional artisans,â he says. Since launching his brand this summer, he has been able to locate everyone from seamstresses and upholsterers to the framers who help him bring his vision to life. Its artisanal approach also informs its pricing. âMy feeling is that ideally sustainability isn’t just about reusing something, it’s about creating something that is well designed enough to last. “
How do you go from launching a label to a Moda trunkshow in less than a year? Well, it helps when Lauren Santo Domingo is a fan. (The two met while Horne was an intern at Nina Ricci under the direction of Olivier Theyskens, the designer of LSD’s much-photographed wedding dress.) Fashion, a bit fabulous, âSanto Domingo says. âLogan makes me laugh and everything he says is outrageous. I can’t get enough.
Buy our edition here and on complete collection on Moda Operandi, now.