Why female artists should be encouraged —Yemi Alade

Popular singer, Yemi Alade, said more conscious efforts should be made to encourage female artists.

In an interview with Saturday Beats, she said, “I know society favors the male child in places like Africa, but that has never stopped me.

“The media also has an important role to play and should consciously make efforts to support women musicians and give them the platforms and exposure they deserve.

“Even the questions asked can be worded differently. Instead of always asking what the difficulties are and doing nothing, they can ask how they can help. Women need a level playing field, instead of always having to prove themselves. We actually need that kind of support from the media.

Alade, who recently released a new song called “Begging,” said she was inspired by love. She said: “My new single is about searching for the love you deserve and maintaining your standards until you find a love that gives as much as it takes.”

She also said that she makes no apologies for showcasing the beautiful African cultures at every opportunity. She said, “I have always believed in originality and authenticity. This belief has rubbed off into every aspect of my life and career. Everything you see about me today, from fashion to music and lifestyle, is me in my true elements. There is no agenda.

“My unique sense of fashion and music is an extension of who I am. It’s who I am, shamelessly. There is a lot of beauty in our culture and I am more than happy to showcase Africa at every opportunity that is given to me. I am grateful to have a platform where I can bring Africa to the world, through my music, my videos and my fashion.

On what she considers her greatest accomplishments so far, the singer said, “My greatest achievement is knowing that no matter where I am at any time, my family will always be well taken care of. It is the greatest gift I have and I am grateful to God.

Speaking about how she has evolved over the years, Alade said, “I believe change is the most constant thing, and every day something new is introduced. For example, I used to have one live band in Nigeria that toured the world, but now I have three bands. I have a band in Europe for the European concerts. I have another in the United States of America and a third in Africa. This year we have played in several festivals from Amsterdam (the Netherlands) to Belgium, Paris and Vienna (both in France).